Susan Credle forged her own education in the advertising profession through sheer tenacity and talent. Starting as a receptionist at BBDO NY, she eventually earned her way into a creative role which she parlayed into one of the most notable careers the wider world of advertising has ever seen. Her career as a creative saw her reinventing the M&Ms characters into the world famous icons they are today, she oversaw the advent of Mayhem for Allstate while at Leo Burnett, and the list goes on and on.
Today, she focuses her prowess as a creative leader into making the offices of FCB as forward-thinking, diverse, equitable, and creative as possible—championing leadership roles for all types of people with the wisdom that true creativity comes from having broader conversations at every level of the creative process.
We were absolutely blown away by Susan's thoughtfulness and generosity before and during this conversation. Despite her rank, this was one of the easiest guest bookings ever for the podcast which just speaks to the passion that she has for her role as a leader at FCB.
Enjoy this very good episode of the Bad Podcast and please leave a review wherever you listen to your podcasts.