Saurabh Kakade, of Hyperinteractive, an innovation agency in Hamburg, Germany & Tobias Natterer, a Sr. Copywriter at DDB Berlin, were a couple of the creative minds behind this year's brilliant "Truth Wins" campaign for Reporters Without Borders. Essentially, they used the Russian government's own lottery against them in order to provide people in Russia with access to the news outside of the state sanctioned propaganda disguised as news. It's the kind of work we all strive to do as advertising creatives and we're so grateful they took the time to join us from Germany to walk us through their process.
You can find out more about the campaign and the agencies behind them at the following links:
Campaign Website: thetruthwins.eth.link/
Campaign Film: https://www.youtube.com/watch?v=enGJmBM4DHE
Twitter Russia: russia.thetruthwins.eth.link
Blockchain based decentralized archive: russia-info.thetruthwins.eth.link
Twitter Turkey: turkey.thetruthwins.eth.link
Twitter Brazil: brazil.thetruthwins.eth.link
Hyperinteractive Website: https://www.hyperinteractive.de/
IG: https://www.instagram.com/hyperinteractive_/
And more on de-centralised storage: https://ipfs.io/
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