Allie LeFevere and her co-founder/best friend, Lyndsay Sanders, have been using clever concepts and witty wordplay to grow a wide range of brands, like Blue Bunny ice cream, Native cosmetics, the LA Rams, CMT, and a slew of other organizations across myriad industries.
We talk about why humor works, why brands are scared of it, the sweet spot that comes with knowing your niche, and how your side hustle doesn't have to be your career.
Episode Links:
Obedient Agency
Brandsplaining
Can they brand that? YouTube
Fangasm Pod
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More Links:
Pod Site
Brian's Book
Eric's Instagram
Amelia's Book