Multi-Cultural Marketing is Marketing with Suzie Bao

The Bad Pod, An Advertising Podcast

Jun 03, 2024 Episode 71

The Bad Pod, An Ad Pod

Suzie Bao, IW Group's new VP Account Director for McDonald's stopped by the Bad Pod to talk about...

Joy work; engaging career growth and creativity with a focus on multicultural representation
Lessons on finding mentorship early and often; the courage it takes to embrace people willing to tell you what you are bad at
Accelerating and championing Asians in Advertising, a non profit organization dedicated to elevating traditionally overlooked voices and faces.
Superpower: being a “fixer” and “client whisperer” — someone who packages an idea in a way that will get it across the finish line
“It’s so nice to not be the only. I collaborate with clients that want to be a cultural icon.”
Virtually every brand wants to capture the Gen Z audience. To them, multicultural marketing IS marketing.
Learning by osmosis: "I know how to be an Account person. I’m NOT a strategist, so how can I become more strategist? I hang out with Strategists. I'm NOT a creative, so I hang out with creatives. I rather be around what I cannot do for a living."
“Account is a thankless role and people often don’t fully appreciate it until I leave”

Suzie Bao, IW Group's new VP Account Director for McDonald's stopped by the Bad Pod to talk about...

Joy work; engaging career growth and creativity with a focus on multicultural representation
Lessons on finding mentorship early and often; the courage it takes to embrace people willing to tell you what you are bad at
Accelerating and championing Asians in Advertising, a non profit organization dedicated to elevating traditionally overlooked voices and faces.
Superpower: being a “fixer” and “client whisperer” — someone who packages an idea in a way that will get it across the finish line
“It’s so nice to not be the only. I collaborate with clients that want to be a cultural icon.”
Virtually every brand wants to capture the Gen Z audience. To them, multicultural marketing IS marketing.
Learning by osmosis: "I know how to be an Account person. I’m NOT a strategist, so how can I become more strategist? I hang out with Strategists. I'm NOT a creative, so I hang out with creatives. I rather be around what I cannot do for a living."
“Account is a thankless role and people often don’t fully appreciate it until I leave”

The Bad Pod, An Advertising Podcast