Today, we are talking with Steve Bayley, a Chicago-based strategist - our first strategist on The Bad Podcast! - at TEN35. Steve's journey into advertising has been both commonly circuitous and completely unique. It was driven by an insatiable curiosity that ultimately translated into an indefatigable talent. It has taken him from North Carolina to Georgia to Chicago where he has put that talent on brilliant display.
As a strategist, he occupies a unique territory in agency life, at once a creative and an intermediary between client and agency creatives like some kind of advertising Hermes with Don Draper's pitch room prowess.
This conversation is chocked full of insights and experiences from that territory that will be a benefit to anybody remotely involved with advertising or simply making a message that resonates with it's intended audience.