Zoe Scaman is the founder of strategy studio Bodacious and co-founder of MCX, an experiment engine reinventing entertainment and basketball with Mark Cuban.
A self-described swiss army knife, she has honed her expertise across myriad fields like brand planning, entertainment strategy, digital comms, new product development, business strategy, and innovation.
Her resume includes stints at notable creative agencies like Droga5 and Naked Communications, Ridley Scott Creative film studio, and leading consultancies Undercurrent, London Strategy Unit, and The Upside.
She joined us from her London home to discuss her affinity for the unknown, why pitches are antithetical to making great work, and her industry-shaking article 'Mad Men. Furious Women.' about sexism and discrimination in advertising.
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