The Bad Pod, An Advertising Podcast
We're here to talk about the bad, the ugly, and what good advertising actually is with insight from the industry’s top creative minds.
Hosts Amelia and Brian are ad agency creatives on a mission to talk to every capable creative director, copywriter extraordinaire, art directing dynamo, swiss army social strategist, ECD, CCO, PFD, and SOS about what the f&$k a good ad—and ad industry—even looks like.
The Bad Podcast seeks to answer the question that echoes through every corner of the creative world: is this good?
The Bad Pod, An Advertising Podcast
"Not everyone can eat a creative idea" with Matt Johnson, Co-Founder of HAYMAKER
You'll be glad you caught this one. Matt Johnson has paved his ad career as a strategist and now agency founder with determination, humility, and of, course, a heaping helping of creativity. He cut his teeth at some of the most iconic names in LA advertising; Goodby, 72&Sunny, 180LA, and now Haymaker
Matt tells us about sharing an alma mater with Dan Weiden and “growing up” in his career path alongside the rise of Jordan in the ‘80s when, for the first time, a single athlete was defining the culture of sports and beyond.
Episode Quotes:
- Almost leaving advertising: “when you’re a competitive person, and a really hard worker, advertising is really easy to get sucked up into because it’s such a tough business and demands a competitive fire.”
- “There’s never an end to the work… you could go forever.”
- "Strategy IS creative." Say it back.
- On new business: “Hire the partner not the idea”
- On modeling the agency: "Haymaker is a reflection of the founders’ partnership and friendship"
- Industry friction/ truth: “Not everyone can eat a Creative Idea”
- On life: “I found my way into opportunity and listened.”
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