The Bad Pod, An Advertising Podcast
We're here to talk about the bad, the ugly, and what good advertising actually is with insight from the industry’s top creative minds.
Hosts Amelia and Brian are ad agency creatives on a mission to talk to every capable creative director, copywriter extraordinaire, art directing dynamo, swiss army social strategist, ECD, CCO, PFD, and SOS about what the f&$k a good ad—and ad industry—even looks like.
The Bad Podcast seeks to answer the question that echoes through every corner of the creative world: is this good?
The Bad Pod, An Advertising Podcast
Lameya Chaudhury, Head of Social Impact, Lucky Generals (UK)
This episode, we sit down with Lameya Chaudhury, the driving force behind social impact at Lucky Generals, the UK-based advertising agency known for work that doesn't just resonate—it challenges perceptions and drives meaningful change.
With over 15 years of experience connecting brands to their communities, Lameya shares her journey of being curiosity-led, collecting mentors, and helping brands align their actions with their words.
Our favorite stories:
- Making a complicated topic simple and working with an oil-drinking national treasure for Make My Money Matter with "Oblivia Colemine" (Olivia Coleman)
- Matchmaking client partners e.g. The British Army + The Black Curriculum, educational partnership
- The difference between UK and US cultures in business and social impact
Big moments from doing the work:
- Getting brands to be brave, invest robustly, and have receipts
- The value of forging relationships and partners within an industry where a Head of Social Impact has few to no peers
- Navigating the stages of a client relationship
Career advice we'll live with:
- The benefits of curating a curiosity-led career
- "Never stay in my own lane"
- How can we make social impact "a core component of the brand platform, not an addition?"
- Collect mentors everywhere you can
Find us us on Twitter, Instagram, and at The Bad Podcast dot com
