The Bad Pod, An Advertising Podcast
We're here to talk about the bad, the ugly, and what good advertising actually is with insight from the industry’s top creative minds.
Hosts Amelia and Brian are ad agency creatives on a mission to talk to every capable creative director, copywriter extraordinaire, art directing dynamo, swiss army social strategist, ECD, CCO, PFD, and SOS about what the f&$k a good ad—and ad industry—even looks like.
The Bad Podcast seeks to answer the question that echoes through every corner of the creative world: is this good?
The Bad Pod, An Advertising Podcast
"Sketchbook Theo is the best Theo" with Theo Gibson, ECD at Joan Creative
Theo Gibson, ECD of Joan Creative and visual artist Bank Moody, joins us from Joan's NYC office to share his Jedi-like wisdom around authentic artistic creation, and how it has served him during an award-winning advertising career, from his early days building a creative community in Toronto, Canada, to his current role and life in NYC.
Our favorite stories:
- How a friend's words, "sketchbook Theo is the best Theo," reminded him to re-prioritize making art with his hands
- Intentionally curating your own inspiration; "our experiences shouldn't just stay with us"
- Being a horror buff and Theo's favorite quote (and solid advice) from "Hellraiser"
Big moments from doing the work:
- Learning how to and the value of picking your agencies even as agencies are picking you
- Straddling/pushing the line of safety to make good work
- While others are focused on RTBs, KPIs, etc. focus on making the work resonate with those who are watching
Career advice we'll live with:
- Your own essence will inform the work better than the industry standard
- If you haven't made anything in 2 years, it's on you, not the agency
- Never think of it as a performance
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