The Bad Pod, An Advertising Podcast
We're here to talk about the bad, the ugly, and what good advertising actually is with insight from the industry’s top creative minds.
Hosts Amelia and Brian are ad agency creatives on a mission to talk to every capable creative director, copywriter extraordinaire, art directing dynamo, swiss army social strategist, ECD, CCO, PFD, and SOS about what the f&$k a good ad—and ad industry—even looks like.
The Bad Podcast seeks to answer the question that echoes through every corner of the creative world: is this good?
The Bad Pod, An Advertising Podcast
An Infinite Canvas: The Future of Collaborative Storytelling with AI ft. Alec Pollak, EVP at NEON, an IPG Health Company
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The Bad Pod, An Ad Pod
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Episode 80
Our Favorite Stories
- Alec's journey as the "Photoshop kid" at Grey Entertainment, helping build the Batman movie's first website.
- His reflections on surviving the Web 1.0 era and the exciting chaos of startups in 1990s New York.
- Using virtual reality for healthcare. Talk about ahead of the curve! Alec tells us about a 1993 college paper he wrote at Columbia on VR as a treatment for schizophrenia.
Big Moments from Doing the Work
- Alec's transition from startups to healthcare advertising, driven by his desire for stability after his daughter’s birth.
- Leading engagement strategy at Area 23 and Neon, crafting human-centered storytelling for pharmaceutical clients.
- Exploring the potential of AI tools like MidJourney and Leonardo.ai for creating impactful healthcare narratives.
Career Advice We’ll Live With
- Embrace storytelling non-linearly; start with the compelling "hook" and let context follow.
- Use new technologies as creative extensions, not replacements, to enhance ideation and storytelling efficiency.
- Stay curious and connected: Participate in communities (like MidJourney’s Discord) and actively seek inspiration from creators and innovators.
- Balance passion with teaching—spread your enthusiasm to inspire and uplift others in your field.
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